Client: Kandil Tires
Agency: BigBang
Creative Director: Ahmed Mohsen Mansour
Art Directors: Moaz Galal - Heba Naiem
Agency: BigBang
Creative Director: Ahmed Mohsen Mansour
Art Directors: Moaz Galal - Heba Naiem
Brand overview
Kandil Tires has established a solid foundation by prioritizing safety and customer education through their all touch points with the clients. Their focus on seasonal preparedness resonates with car owners, positioning them as a reliable and trustworthy source for tire care and maintenance.
Targeting specific customers, like Kandil Tires, requires elegant and organized creative presentations, with meticulous attention to detail. This builds trust – viewers feel a connection with the brand's taste, leading to easier purchase decisions.
While highlighting specific products and capitalizing on regional events are important, maintaining brand consistency remains the top priority.
Engaging with a younger audience necessitates content and visuals that are energetic, dynamic, and constantly evolving.
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